UH6342002 INTERNATIONAL MARKETING
Introduction
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| Liaison Librarian |
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Library, 088-320000 ext. 2240 Faks 088-320232 |
Classification
Universiti Malaysia Sabah Library uses the Library of Congress Classification Scheme to organize books and journals. The most efficient way to locate material in the library is to search the library catalogue, however the following may be useful as a guide when browsing the shelves.
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SOCIAL SCIENCES |
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HB HC HD HF HG HJ TX |
HB 1 – HB 3840 HC 10 – HD 88 HD 2321 – HD 9999 HF 1 - HF 6182 HG 1 - HG 9999 HJ 9 – HJ 9695 TX 1 – TX 1110 |
Economic Theory Economic History Industries Commerce Finance Public Finance Home Economics New Products Social Media Marketing Management Communication in Marketing (Marketing Communication) Brand Name Products (Branding) Market Survey (Market Research) Consumer behaviour Market Segmentation Market Share Internat Aucatons (Internat Marketing) Export Marketing (Global Marketing) Advertising |
Course Reserves
FACULTY CORE
- GT00103 PRINCIPLES OF ACCOUNTING
- GT00303 BUSINESS STATISTICS
- GT00403 ORGANIZATIONAL BEHAVIOUR
- GT00503 BUSINESS COMMUNICATION
- GT00603 INTRODUCTION TO INTERNATIONAL BUSINESS
- GT00703 MICROECONOMICS
- GT00803 PRINCIPLES OF MARKETING
- GT00903 INTRODUCTION TO MANAGEMENT
- GT01003 MACROECONOMICS
- GT01103 BUSINESS LAWS
- GT01203 FINANCIAL MANAGEMENT
- GT01303 COMPUTER APPLICATION FOR BUSINESS
- GT01403 INDUSTRIAL REVOLUTION AND RESEARCH METHODS
- GT10103 BUSINESS MATHEMATICS
- GT10203 MATHEMATICS FOR FINANCE AND ECONOMICS
- GT10303 BASIC OF ISLAMIC FINANCE
- GT20103 CONSUMER BEHAVIOR
- GT20203 OPERATION MANAGEMENT
- GT20503 USUL FIQH
- GT20603 FIQH MUAMALAT
- GT30003 STRATEGIC MANAGEMENT AND BUSINESS POLICY
- GT30103 INTERNATIONAL TRADE
PROGRAMME CORE
- GC20003 SERVICES MARKETING
- GC31203 INTERNATIONAL ADVERTISING
- GC20103 INTERNATIONAL MARKETING
- GC20203 PRODUCT MANAGEMENT
- GC20303 BASIC MULTIMEDIA
- GC20503 CONSUMER BEHAVIOR
- GC30003 CURRENT ISSUES IN INTERNATIONAL MARKETING
- GC30103 INTERNATIONAL MARKETING CHANNEL
- GC30203 LOGISTICS MANAGEMENT
- GC30303 INTERNATIONAL MARKETING COMMUNICATIONS STRATEGY
- GC30403 RETAIL MANAGEMENT
- GC30503 RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING
- GC30703 CYBER MARKETING
- GC30903 SALES FORCE MANAGEMENT
- GC31103 FRANCHISE
- GC31203 ADVERTISING
- GC31303 STRATEGIC MARKETING MANAGEMENT
- GC31403 BRAND MANAGEMENT
- GC31503 SOCIAL MARKETING
- GC31603 CUSTOMER RELATIONSHIP MANAGEMENT
- GC31903 E-COMMERCE
eResources
Reference Books
Dictionary, Encyclopedia Handbook or Yearbook
| TITLE | LOCATION | CALL NO |
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Encyclopedia of major marketing campaigns, Thomas Riggs, editor |
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HF5837 . E53 2007 |
| The IEBM encyclopedia of marketing / edited by Michael J. Baker |
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HF5412 . I32 1999 |
| Encyclopedia of management |
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HD30.15 . E49 2009 |
| Encyclopedia of small business / Arsen J. darnay, Monique D. Magee |
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HD62.7 . H553 2007 |
E-Books
| This robust collection contains more than 200,000 multidisciplinary e-books representing a broad range of academic subject matter that students depend on for their research. | |
| Providing researchers with access to millions of scientific documents from journals, books, series, protocols, reference works and proceedings. | |
| Gale Virtual Reference Library (GVRL)
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Explore this database of encyclopedias and reference sources within the Gale eBooks platform. For multidisciplinary research. |
| IG Publishing | iG Library is a new generation eBook platform developed by iG Publishing. Its simple and user friendly interface helps you to retrieve information from huge eBook collections using a single click. It employs a powerful clustering engine to help you quickly analyze search results as well as to discover related topics. |
Journals
Relevant Journals
The following are Journals covering various aspects of international marketing and contain full-text articles.
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Canadian journal of economic. 2011-2014 Printed |
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HC111 . C36 |
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The International journal of banking and finance. 2003-2004 Printed |
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HG23 . I58 |
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Journal of consumer research. Online |
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The journal of behavioral finance. 2013-2015 Printed |
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HG4523 . J684 |
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Journal of international money and finance. 2010-2014 Printed |
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HG3879 . J68 |
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Journal of management. Online |
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| Journal Of Travel & Tourism Marketing Online | ||
| MIS Quarterly Online |
Databases
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Database of mainly business, and management journals. Full text articles available for most titles from mid 1990's. |
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| JSTOR | JSTOR service helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive of over one thousand academic journals and other scholarly content |
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Euromonitor is one of the most used databases available through the library. It provides a wide range of business intelligence on industries, consumers and countries both as statistics and reports. |
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Springer Science + Business Media or Springer is a global publishing company which publishes books, e-books and peer-reviewed journals in science, technical and medical (STM) publishing. |
Other Relevant Databases
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Abstracting and indexing database of scientific, technical, medical and social science literature. Includes peer-reviewed titles from international publishers, Open Access journals, conference proceedings, trade publications, patent records and quality web sources. |
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| ProQuest | ProQuest is committed to empowering researchers and librarians around the world. Its innovative information content and technologies increase the productivity of students, scholars, professionals and the libraries that serve them. User may choose from 7 databases. |
Thesis
Dissertations are useful for identifying research opportunities.
| Australian Theses | Open access of Australia and /New Zealand Theses |
| Malaysia Theses Online | It lists the theses collection compiled from public academic universities and university colleges as well as private academic universities. |
| ProQuest Dissertations & Theses Global | ProQuest Dissertations & Theses Global is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. |
| Institutional Repository UMS | UMS Institutional Repository is a digital archive that provides full-text access to publications by current Universiti Malaysia Sabah staff and higher degree students including journal articles, newspapers, speeches, annual reports, academic exercise, exam papers, conference papers and thesis. |
| Open Access Theses and Dissertations | Resource for finding open access graduate theses and dissertations published around the world. |
