GC31203 INTERNATIONAL ADVERTISING

HF5438.5. P475 2021​

No.

Title

Item Location

Call Number
1 De Mooij, Marieke (2022), Global Marketing and Advertising: Understanding Cultural Paradoxes.” Thousand Oaks, Calif. Inc. Sixth Edition. Sage Publications Inc
  • LIC General Collection
  • Main Library General Collection
 HF5415.127. M66 2022

2

Hackley, C. & Hackley, R.A. (2021). Advertising and Promotion. Fifth Edition. Sage Publications.
  • LIC General Collection
 HF5823. H185 2021
3 Mogaji,E. (2021). Introduction to Advertising: Understanding and managing the Advertising Process. 1st Edition. Routledge.
  • LIC General Collection
 HF5823. M47 2021
4 Percy, L. and Rosenbaum-Elliott, R. (2021). Strategic Advertising Management. Sixth Edition. Oxford University Press.
  • LIC General Collection
 HF5438.5. P475 2021
5 Jethwaney, J. and Jain, S. (2012). Advertising Management. Second Edition. Oxford University Press.          N/A N/A