GC20003 SERVICES MARKETING
No. |
Title |
Item Location |
Call Number |
1. |
|
HF5415.13. M37 2019 | |
2 | Garten, A (2020) Case Study Analysis Writing. UAGC Writing Center |
|
HD9980.5. Z45 2018 |
3 | Proctor, T. (2020) Absolute Essentials of Strategic Marketing. Routledge. ISBN 9780367437756 |
|
HF5415.2. P76 2021 |
4 | Peppers, D., & Rogers, M. (2016). Managing Customer Experience and Relationships: A Strategic Framework. JohnWiley& Sons. |
|
HF5415.5. P47 2017 |
5 | Aker A.D., & McLoughlin (2010) Strategic Marketing Management: Global Perspectives, John Wiley & Sons |
|
HF5415.13. A23 2010 |
6 | Kerin, R.A. & Peterson, R.A. (2009). Strategic Marketing Problems: Cases and Comments, 12th Edition. PrenticeHall. |
|
HF5415.135. K47 2010 |