Marketing
Classification
Universiti Malaysia Sabah Library uses the Library of Congress Classification Scheme to organize books and journals. The most efficient way to locate material in the library is to search the library catalogue, however the following may be useful as a guide when browsing the shelves.
H
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SOCIAL SCIENCES
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HB
HC
HD
HF
HG
TX
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HB 1 – HB 3840
HC 10 – HD 88
HD 2321 – HD 9999
HF 1 - HF 6182
HG 1 - HG 9999
TX 1 – TX 1110
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Economic Theory
Economic History
Industries
Commerce
Finance
Home Economics
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Course Reserves
Your text...
eResources
Databases
EBSCOhost
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Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content.
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Emerald
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As our lists of journals and books have grown we have developed the Emerald product range to support our customers in different ways.
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Springerlink
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Springer Science + Business Media or Springer is a global publishing company which publishes books, e-books and peer-reviewed journals in science, technical and medical (STM) publishing.
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Scopus
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Scopus, now officially named SciVerse Scopus, is a bibliographic database containing abstracts and citations for scholarly journal articles
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Other databases
Science Direct
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An information source for scientific, technical, and medical research.
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ProQuest
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It provides archives of sources such as newspapers, periodicals, dissertations, and aggregated databases of many types.
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Thesis
Dissertations are useful for identifying research opportunities.
Malaysia Theses Online |
It lists the theses collection compiled from public academic universities and university colleges as well as private academic universities. |
ProQuest Dissertations & Theses Global |
ProQuest Dissertations & Theses Global is the world's most comprehensive collection of dissertations and theses from around the world, spanning from 1743 to the present day and offering full text for graduate works added since 1997, along with selected full text for works written prior to 1997. |
Institutional Repository UMS |
UMS Institutional Repository is a digital archive that provides full-text access to publications by current Universiti Malaysia Sabah staff and higher degree students including journal articles, newspapers, speeches, annual reports, academic exercise, exam papers, conference papers and thesis. |
Open Access Theses and Dissertations |
Resource for finding open access graduate theses and dissertations published around the world. |
E-References (Open Access)
The Institute of Marketing Malaysia (IMM)
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The primary objective of the Institute as enshrined in its Constitution is “ to organise, oversee, maintain, promote, protect and assist by all lawful means the rights and interests of marketing practitioners in Malaysia, especially those who are members of the Institute”.
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e-Marketing
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e-Marketing.com.my offers businesses the experienced leadership needed to integrate business data and applications with the power of the Internet
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Elite Market Research
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Elite Market Research has been making wave in the Malaysian market research field with highly successful research project with multiple multinational companies. Driven by a team of research professionals with numerous years of experience under their belt, Elite is a research-based marketing consultancy, not just a typical respondent and survey recruitment company.
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American Marketing Association
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The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.
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