IP00703 PRINCIPLES OF MARKETING

No

Title

Item Location

Call Number

1

Kotler, P., & Armstrong ,G. (2018). Principles of Marketing (17th ed.). Pearson.
  • Main Library General Collection 
  HF5415. K636 2021

2

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited.
  • Main Library General Collection
  • LIC General Collection
  HF5415.1265. I57 2019

3

Frost, R., Fox,. A.K., & Strauss, J. (2018). E-Marketing ( 8th ed.). Routledge.

  
  • LIC General Collection
  HF5415.1265. S774 2019
4 Baines P., Fill C., Rosengren, S. (2017). Marketing (4th ed.). Oxford University Press.  N/A  N/A
5 Simon Kingsnorth. Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page.  
  • LIC General Collection
  HF5548.32. K56 2019